Partner with The Warehouse Underground
Sponsorships for 2027Put your brandon the floor.
Reach warehouse, DC and FC leaders where they actually pay attention: the podcast, LinkedIn, the newsletter, the website and the community, all in one partnership, endorsed by a host they trust.
- 23K
- People reached on LinkedIn every 90 days (sustained yearly average)
- 73K
- LinkedIn impressions every 90 days (sustained yearly average)
- 11,500+
- LinkedIn followers, up 91% in a year
- 2,700+
- Newsletter subscribers
Find your dock door.
If you sell to the people who run warehouses, DCs and FCs, you belong here. Each category has one Gold partner, with no competitors as sponsors. Here’s what’s still open.
- D-01Warehouse Software & WMSOpen · Claim itFind out more →
- D-02Forklifts & EquipmentOpen · Claim itFind out more →
- D-03Racking & StorageOpen · Claim itFind out more →
- D-04Robotics & AutomationOpen · Claim itFind out more →
- D-05Staffing & RecruitingOpen · Claim itFind out more →
- D-06Safety & PPEOpen · Claim itFind out more →
- D-073PL & 4PL ServicesOpen · Claim itFind out more →
- D-08Packaging & SuppliesOpen · Claim itFind out more →
Don’t see your category? Ask Ben. If your buyers work in a warehouse, there’s a door for you.
Decision-makers, not window shoppers.
Your buyers aren’t scrolling ad feeds. They’re running the floor, and this is where they come to learn from people they trust.
Just a few of the former guests and voices: Toyota / Raymond · Zebra · Amazon · Knight-Swift · Best Buy · Acrisure · Kinimatic · LaborAI · Rhino Racking · Verve Motion · Margin · and many more
Your logo. On the stage. Every episode.
Here’s what your feature looks like.
Every feature gets a custom show poster with the guest’s company front and center, plus a full video episode. Here are real ones.
What you walk away with.
Use it in your sales emails, on your website and at your trade show booth. It keeps working long after the episode airs.
- The full episodeYour expert’s interview, as video and audio files ready to share.
- Highlight clipsShort clips made for LinkedIn, your website and sales emails.
- The show posterCustom episode artwork featuring your expert and your logo.
- A permanent pageAn episode page and transcript on TWU that people can find on Google.
- Full usage rightsUse all of it in your own marketing, for as long as you like.
Brands that shared their TWU spotlight.
When companies come on the show, they don’t just appear. They share it with their own audiences.
“Appreciate Ben Hopkins for the great conversation and spotlight on what makes Kinimatic different.”
“Great to see our team featured by Ben Hopkins’ The Warehouse Underground podcast.”
“I appreciated the opportunity to talk with Ben Hopkins, The Warehouse Underground, at the event.”
“A candid conversation about applying proven production principles to material handling equipment and warehouse operations.”
Three ways onto the floor.
Bronze
Contact for pricing →- Logo on the stage, episode art and clips
- @tag on every episode post
- Logo on the sponsor wall and in the newsletter
- 15-second mention in every episode
Recommended
Silver
Contact for pricing →- Everything in Bronze
- 60-second host read in every episode
- Website banner on the podcast pages and a newsletter feature
- LinkedIn sponsor videos and a feature episode each year
Gold
Contact for pricing →- Everything in Silver
- “Presented by” naming, plus the Tiger Team Show
- A feature episode every quarter
- No competitors as sponsors
Every package includes your own tracking link and promo code and a quarterly results report · 3-month minimum · Pay annually, get 2 months free · Contact Ben for pricing
Add-ons · any package, or on their own · pricing on request
- Feature Episode
- On-Site Episode
- Cringe or Cool segment
- Learn Lab Field Guide
- Newsletter Feature
Not ready for a package?
Start with one Feature Episode.
Put your expert on the show, get the episode, clips and poster, and see how the audience responds before you commit to more.
A full year costs less than one trade show.
The old way
One trade show$40–60K
All-in for a typical US exhibitor, for three days of foot traffic.
Over in 3 days.
The old way
LinkedIn ads$30–55
Per 1,000 views, and no one vouches for you.
Gone when the budget is.
The smarter buy
A TWU partnership12 months
A full year for less than one trade show, endorsed by a host your buyers trust, with evergreen content, on a site that grows weekly.
Working for you all year.
Sources: US trade show exhibitor cost averages, 2026; LinkedIn advertising benchmarks, 2026.
Limited time
Become a 2027 Founding Partner.
Sign by January 31, 2027 and get:
- Your rate locked for 24 monthsNo price increase while the audience keeps growing.
- A free Feature EpisodeIncluded with any annual Silver or Gold package.
- First pick of your categoryClaim your dock door before a competitor takes the Gold spot.
Live in 14 days. Easy as a pallet move.
- Intro call15 minutes. We learn your product and the buyer you want to reach.
- Pick a packageChoose a package and any add-ons. Pay by card or invoice.
- Send your assetsLogo and talking points. Ben writes the read in his own voice, and you approve it.
- Go live + trackLaunch within 14 days, with your own tracking link and a short results report every quarter.
Questions partners ask us.
How many downloads does the podcast get?
Audio plays are in the hundreds per episode and growing. Most of TWU’s reach comes from video clips and LinkedIn, where posts get 700 to 10,000+ views each from a senior operations audience, plus the newsletter and website. You’re buying the whole package, not just the audio.
Do we get to approve the ad?
Yes. You send talking points, Ben writes the read in his own voice, and nothing goes live until you approve it.
Do you work with our competitors?
Gold partners get category exclusivity: no competitors as sponsors while your deal runs. Competitors may still appear as guests, because the show is built on real conversations with the industry.
What do you need from us?
Your logo, a few talking points, and, for a feature episode, about an hour of your expert’s time to record. Ben handles everything else.
Can we start small?
Yes. Many partners start with a single Feature Episode to see how the audience responds, then move into a package.
How long is the commitment?
Packages start with a 3-month minimum. Pay annually and you get 2 months free.
Let’s put your brand on the floor.
Tell Ben a little about your company and he’ll reply within 2 business days with pricing and a time to talk.
Or email directly: Ben@TheWarehouseUnderground.com
